While there is a common belief that looking at the world through a lens somehow prevents us from making meaningful memories, photos have a unique ability to take us back to a specific moment in time. This idea is explored in our Panasonic Lumix S5 Cinematic Travel Film, which follows the journey of a couple and a solo photographer who capture stunning imagery in the Smokey Mountains. We hope that through this film, viewers will appreciate the beauty of nature, explore the power of photography, and ultimately embrace the magic of capturing memories with a camera while being present in the moment.